CES 2022: CTA sounds off on Covid protocols, show size and biggest trends
CES 2022: CTA sounds off on Covid protocols, bear witness size and biggest trends
A year after going all digital, a somewhat smaller CES is returning to Las Vegas, and companies and attendees are preparing to render both in person and online. But what kind of CES should we look? Will there truly be big announcements at the show this yr? And virtually importantly, how will attendees be kept safe?
Tom's Guide recently spoke to Jean Foster, the senior vice president of marketing and communications for the Consumer Technology Clan, the system that runs CES. And we got her thoughts on CES 2022, from attendance and trends to Covid protocols.
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CES 2022: Covid protocols
In August, the CTA announced that every CES registrant would take to show proof of vaccination to attend the evidence. "We wanted to go out with that early because science shows the vaccines forestall the spread of disease," said Foster. "We wanted to get out early to give people fourth dimension to plan."
U.South.-based attendees volition accept to utilize the Clear app to show proof of vaccination, while overseas visitors volition use an as-still-named third-political party app. CTA too announced that CES would accept proof of antibodies for those who had Covid, but non received the vaccine. Yet, Foster said that because at that place isn't a recognized standard, they were yet working on implementing that.
Within the show itself, all attendees will exist required to habiliment masks, as per local guidelines. While social distancing is a bit of a nonstarter at one of the largest tradeshows in the earth, Foster said they were working to ease crowding somewhat.
"We're widening aisles, creating more space between exhibits to try and alleviate those loftier-traffic choke points, and working with exhibitors to give them guidance on how to lay out their booths themselves, so they can manage traffic flows within their booths," said Foster. "One of the benefits we have is that because the bear witness is over multiple locations in Las Vegas, we use a lot of outdoor space also.
"Our goal is to exist very transparent," she added. "The good news is, there'south lots of good models for usa to follow. If you expect at the NFL, the [Las Vegas] Raiders were the beginning group to get out and require vaccine, and mandates and they've got protocols in place.
CES 2022: How big will it exist?
Foster said that while she didn't look CES to hit the same highs in terms of omnipresence as previous years — the tape was 170,000 — she was optimistic, noting that, as of belatedly September, there were roughly i,100 companies signed up to attend. That's a quarter of the total number of exhibitors at the 2020 show. In fact, the total number of exhibitors in Eureka Park lonely in 2020 was roughly 1,000.
For those who attend virtually, Foster says that CES plans to do things a bit differently than terminal twelvemonth, from cutting session length downward to knowing where to place cameras. When yous talk to a digital audition, y'all take to talk to them direct," she said. "You can't take a camera at the back of the room."
In add-on, the ballast desk will return, to ameliorate help virtual attendees figure out what to watch.
CES 2022: Trends to lookout man
Among the trends at this year'due south evidence, Foster says that the automotive category will go on to grow. "This is going to exist the biggest footprint we're going to have," Foster said, noting that the car showcase will be moved to the new Due west Hall of the Las Vegas Convention Eye, which has about 600,000 foursquare feet of space. "GM is going to exist in that location — [CEO] Mary Barra chose CES 2021, the digital version, to make that massive announcement about their electrical vehicle line."
In addition, Foster was jazzed almost Space Tech, a new category for this year's evidence. "We accept a visitor coming in called Sierra Nevada and they're bringing a space plane." That aeroplane in question, the Dream Chaser, is scheduled to get-go cargo missions to the International Space Station in 2022.
Foster said that there had already been more than than 1,800 applications for CES innovation awards — a bump over previous years — which she attributes to companies trying to solve Covid-related problems. "We're starting to meet technologies for the home, technologies for travel, healthcare, impacted by the pandemic," Foster added.
Aside from companies that are commonly at CES, Foster says that the biggest surprises are probable to come from companies that aren't known for tech.
"Three years ago, John Deere decided to participate in CES for the kickoff time, and that was function of them repositioning themselves as a data and AI visitor," Foster said.
"Every company is a tech company now," she added. "Retrieve about Delta, think about John Deere. GM choosing to make their biggest strategic announcement. They're resetting their strategy, and the way they know to practise that is at CES."
Source: https://www.tomsguide.com/features/ces-2022-preview-interview
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